The Walgreens mobile app recently hit a milestone, earning a five-star rating in Apple's App Store. The Deerfield, Ill.-based company said that the app's three most popular features among users are prescription refill (including refill-by-scan), photo print ordering and get app installs paperless coupons. Walgreens has built the app out in recent years to offer more than its most popular features. It offers users a store locator, a pill reminder feature and pharmacy chat to ask questions of their pharmacists. It also lets patients upload prescription insurance card information for the pharmacy, schedule appointments at its healthcare clinics and start a live doctor consultation through an integration with telehealth provider MDLive.
Another important factor for ASO is ratings and review. Google and Apple Stores usually see positive reviews as an endorsement for your app's quality and improves its ranking. Apps having good ratings are always at the top whenever it's searched for. So, persuading your customers How To Promote Your App leave a positive review for your app by sending them a push notification is also a good practice to boost its ranking. Keywords are possible words that your customers are likely to use when they search for an app. If the keywords they use are related to your app, and you use the wrong keywords, it will not appear in the search results. You will discover that no one is using it. While selecting a name for your app, adopt a descriptive keyword that you think people will use for looking for your app. Using relevant keywords in the title helps in higher ranking of the app. For better results use the keyword differently in the app description. Remember to change the descriptions with every new update of your app.
The company in June announced that the app was seeing particular interest among older users, with 27% of its users being ages 55 years and older — a group that makes up only about 9% of smartphone ownership. The mobile pharmacy tools, in particular, draw 37% of their user base from those ages 55 years and older. "One of the things we increase mobile app downloads repeatedly hear is that customers really value their connections with individual pharmacists and staff,”Walgreens divisional VP loyalty Mindy Heintskill said in June. " We wanted to replicate that connection digitally, so customers can get a high-value, personalized experience even when they can't make it into a store.”Other features that the company said help bring the store to patients is the ability to access detailed information about in-store products, check store inventory and read user reviews. In addition to boost app downloads photo print ordering — which Walgreens said makes up a large share of its photo processing business — the app also allows users to create custom cards for such occasions as birthdays and holidays.
No comments:
Post a Comment